Brand Values

BRADA – Brand Values

 

1. ʻOhana First

We believe in the power of family, friendship, and community. BRADA is about always looking out for your crew — in the water, in life, and everywhere you go.

2. Carry Aloha Everywhere

Aloha isn’t just a word — it’s a way of life. We embody kindness, respect, and connection, and bring that energy to every shirt, every laugh, and every interaction.

3. Joy in Every Moment

BRADA exists to make people smile. Whether it’s an inside joke, a parody of luxury, or a simple reminder not to take life too seriously, joy is at our core.

4. Rooted in Hawaiʻi

Born from surf, culture, and island pride, BRADA honors the traditions and lifestyle of Hawaiʻi while sharing that spirit with the world.

5. Authentic Always

We stand for being real — no filters, no pretending. BRADA is raw, genuine, and built on trust.

6. Watch Out for Each Other

Like the brada in the lineup who keeps an eye on the crew, we value protection, loyalty, and support. Nobody gets left behind.

7. Style With Purpose

Luxury can be fun. BRADA flips the script, blending clean design with laughter, connection, and meaning — fashion that feels like family.