About BRADA

More Than What You Wear.

Born in Hawaiʻi. Inspired by the people we meet, the moments we share, and the connections we carry through life.

Forward Together.

Born from the Lineup.

There's something special about the ocean.

One wave can bring strangers together. One shared laugh can turn into a friendship. And sometimes, helping someone else catch a wave feels even better than catching one yourself.

That's the spirit behind BRADA.

Founder Reese Fabro grew up on Kauaʻi, where family, friendship, and looking out for one another shaped his values.

In the water, those values became something simple: share the stoke, show respect, and look out for your crew.

It's where the spirit of BRADA found its home.

More Than a Word.

In Hawaiʻi, brada means brother. But to us, it represents something bigger.

It's the friend who celebrates your wins. The person who looks out for you. The people who make life's experiences more meaningful.

BRADA started with a playful take on luxury fashion. What began with humor eventually revealed something deeper.

The real luxury is belonging.

It's not about the label you wear or the price you pay.

It's about connection, confidence, and the people you share your journey with.

Two Paths. One Direction.

Our symbol carries that belief.

Inspired by the movement of a wave, its two flowing forms represent two people moving through life.

Each has their own path, their own dreams, and their own destination.

But along the way, our lives connect.

Through friendship, laughter, challenges, encouragement, and shared experiences, we become part of one another's stories.

That's what our symbol represents.

Forward Together.

Wherever Life Takes You.

BRADA may have been born in Hawaiʻi, but its spirit belongs wherever people come together.

From the ocean to the city. From familiar places to new experiences.

We create clothing that carries a little aloha, a little personality, and a reminder of what matters.

Your cart is empty

Your cart