BRADA started in the surf lineup — just an inside joke between friends. A gorilla-looking surfer always watching out for the crew became our ‘brada.’ Today, that joke turned into a movement of brotherhood, aloha, and laughs.
Not Prada. BRADA.
Not Prada. BRADA. Hawaiʻi’s luxury parody brand built on ʻohana, humor, and style. We make you laugh, then remind you of home — wherever you are.
Inside Joke You Can Wear
In Hawaiʻi, “brada” means family. Our message spreads smiles, brotherhood, and aloha — from the beach to wherever life takes you.