Born from the Lineup.
It started out in the surf — where laughter, respect, and ʻohana meet.
In Hawaiʻi, we call each other brada — it’s more than a word.
It means you’re part of the crew. You look out for your people. You share aloha.
That’s where the spirit of BRADA began — in the lineup, surrounded by ʻohana.
Luxury Redefined.
I once walked into a luxury store — dressed clean, but I didn’t belong.
That’s when it hit me: real luxury isn’t about status or price tags.
It’s about confidence, connection, and the crew that stands beside you.
Not Prada. BRADA.
The luxury of belonging.
Wherever You Go, You Got BRADA.
From the waves of Hawaiʻi to the streets of Okinawa, BRADA carries the spirit of aloha across the world.
Every handshake, every laugh, every shaka — it’s a reminder of where you come from.
When you wear BRADA, you wear belonging.
You wear Hawaiʻi.